Accra Brewery Equips Retailers


Accra Brewery



Accra Brewery Limited (ABL), a leading player in the nation’s beverage industry, has embarked on a training programme to equip retailers with some business skills.

The training programme is to enable the retailers improve their trading activities.

So far over 100 selected retailers at Sogakope, Volta Region; Saltpond and Mankessim, Central Region, as well as Sekondi in the Western Region have been taken through the training dubbed, ‘Retailer Development Programme (RDP).’

The programme is in line with the company’s sustainable development agenda of creating a thriving world by accelerating growth and social development through its value chain.

The RDP is to ensure responsible sale, consumption and advertising of the various alcoholic products of the company.

It further aims at empowering the retailers to adopt and implement best business practices and skills that will ultimately lead to growth in their operations.

The retailers are being taken through courses under four modules such as Running My Beer Business; Basic Business Skills; Responsible Retailing and Personal Money Management.


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The programme is being facilitated by ABL’s Sales Development Manager Franklin Addae and Cyrus deGraft-Johnson, Corporate Affairs Manager.

Under the initiative, which is expected to reach over 200 retailers by the end of March 2016, retailers from Brekum, Bibiani, Sewfi Wiaso and Navrongo would be trained.

Speaking at the training session at Sekondi, Cyrus deGraft-Johnson told the media that the initiative is being implemented globally by many subsidiaries of SABMiller, ABL’s parent company.

“One of our ambitions is to create a thriving world by directly supporting over half a million small enterprises to enhance their business growth and livelihood,” he said.

The retailers commended ABL for the initiative, stating that the training had broadened their knowledge.

A Business Desk report

 


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