The nation’s premier beverage producer, Accra Brewery Limited (ABL), has intensified its campaign to discourage minors from consuming alcohol.
The campaign, meant to reach 8000 underage persons directly by March 2016, cautions and educates students and pupils about the dangers of alcohol consumption at an early age.
The company started the campaign last year, targeting students in primary, junior high and senior high schools in the Greater Accra Region.
Over the past few weeks, however, the campaign has picked up steam with talks at Christian Methodist and St Thomas Aquinas Senior High Schools.
As part of ABL’s objective of creating a sociable world, the initiative is to ensure that the company’s products are developed, marketed, sold and consumed with high regard for individual and community well-being.
Cyrus DeGraft-Johnson, ABL’s Corporate Affairs Manager, who is the facilitator of the anti-underage drinking campaign, said ABL, as a good corporate body, has the mandate to prevent underage drinking to demonstrate the company’s commitment to the well-being of society.
He advised the students to desist from alcohol intake since it could jeopardise their future aspirations and also pose serious health issues such as impaired brain development and physical harm.
“Inasmuch as making huge sales and profits are important, we would not renege on our commitment to promoting responsible alcohol consumption. It is our belief that alcohol consumption is for adults and not for people below the age of 18.
“The issue of underage drinking may not be a pronounced problem as of now, but we cannot sit and wait for it to take a deeper root in our society. As they say, prevention is better than cure,’’ DeGraft-Johnson said.
He urged the students to read widely and take their education seriously.