PZ Cussons Ghana has expanded its range of premium Imperial Leather brands from its well-known portfolio of personal wash into total skin care.
Its newest products include improved Body Wash, anti-perspirant deodorant roll-ons, Imperial Leather body lotions, Imperial Leather deodorant body sprays and the Imperial Leather male range of products.
Abdul-Rashid Hassan Pelpuo, Minister of State at the office of the President in-charge of Private Sector Development and Public Private Partnership (PPP), said the dynamic nature of businesses required that companies innovate to remain competitive.
He commended management of PZ Cussons for constantly making additions to their product line and giving consumers choice and a rich experience.
Mr Pelpuo said the government was working hard to ensure that the operations of the small and medium size enterprises thrive.
Ewuraba Adusei, Brands Development and Activation Manager, PZ Cussons-Ghana, said the company’s brand of products had become an obvious choice for consumers despite the cheap imports from Asia.
She said despite the difficult economic environment that confronted companies last year, PZ Cussons has remained strong with a healthy 19 percent growth.
She added that the Imperial Leather anti-perspirant deodorant had provided Ghanaians a means to cut out the sweat in a very humid environment while the mild alcohol-free formulae ensures a healthy unbroken skin after use and leaves the user with a long lasting fragrance all day.
“Moving with trends, Imperial shower gels were introduced onto the Ghanaian market three years ago, and it is by far the fastest growing liquid body washes with 49 percent market share volume. Obviously this is not a mean achievement in a much proliferated market,” she said.
David Afflu, Business Unit Manager, PZ Cussons, said product innovation was one of the key priorities of the company.
He said the company has carefully crafted its logo in an ornate gold crown to symbolize the opulence and luxury of the brand.