Emirates, Boeing Offer Better View


One of the pictures taken by a drone in Dubai

Emirates and Boeing have partnered to sponsor ‘View from Above,’ one of the largest aerial filming projects ever conducted using Unmanned Aerial Vehicles (UAVs) commonly known as drones.

Filming was conducted in 18 destinations on five continents, including Emirates’ hub in Dubai and Boeing Commercial Airplanes’ home, Seattle.

All the films can be viewed on the ‘View from Above’ site, enabling visitors to spin the globe to one of the 18 destinations and be taken straight to their desired video.

Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand said: “Our aim is to always connect with our audiences around the world, and we hope that people are inspired by these unique films.”

“Partnering with Emirates for this project was a tremendously exciting venture,” said Jerry Verghese, Vice President, Global Brand Marketing for Boeing Commercial Airplanes.


“The combination of technology, art and innovation to bring about these fabulous vignettes of Emirates’ destinations around the world is remarkable,” he added.

Justin Thomas Ostensen from Shotwell media, also said, “Safety really comes down to the individuals and companies flying drones to be responsible, cautious, follow common sense rules and operate within a strict set of pre-flight and post-flight procedures.

By Jamila Akweley Okertchiri