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Management of the bank announcing the new product
Societe Generale, one of the leading banks in Ghana, has introduced a new product called ‘Kit’ onto the market.
The Kit is a bundled offer that includes several basic banking products and services which will be sold at a single fee.
The product comes in three types-Easy Kit, Flexi Kit and Privilege Kit.
With Easy Kit, customers will get a current account, savings account, an Express card, Sikanet, Sikatext and Sikatel all in one bundle.
They will also obtain free ATM withdrawals for all withdrawals made on SG- Ghana ATMs.
Flexi kit customers will have a current account, smart saver account that has built in personal accident insurance cover, an Express card, Sikanet, Sikatext and Sikatel.
In addition, customers may sign onto receive a Flexi Overdraft, which would give customers an overdraft facility of up to GH¢1,500 depending on their salary.
With Privilege Kit, customers will get a current account, Supper Saver, Gold card, which provides a travel insurance cover in addition, as well as Sikanet, Sikatext, Sikatel and card protection insurance and Sound Cash.
Francois Marchal, Deputy Managing Director of SG- Ghana, in his remarks at a press conference in Accra, said each kit is designed to make the bank simpler and better for its customers, providing the needed services like payment solutions and protection, savings and 24/7 account information in one convenient and competitive offer.
“This perfectly fits the strategy of the bank to bring more to our clients in a convenient way for their satisfaction. We strive to be the best relationship bank in Ghana.
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Frederick Addy, Head Marketing Analytics, in his remarks, said the rationale behind the creation of the kits is to streamline the process through which new and existing customers select and use the bank’s products and services.
“If a customer subscribes to a kit, he or she will have several products and services in one. They will enjoy a tariff reduction since the cost of having a kit is cheaper as compared to having the individual products with free banking services,” he said.
By Cephas Larbi
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