Ghana’s leading beverage manufacturer, Kasapreko Company Limited, for the past several years has been supporting the creative arts industry in Ghana in diverse ways.
Based on its commitment to support the growth of the creative industry, Kasapreko has sponsored a number of events, including Africa Legends Night.
It has also managed to influence a large number of stakeholders in the creative industry to accept the Alomo Bitters as a brand that promotes Ghanaian music, tourism, culture and tradition, and last year it was awarded official tourism drink of the year.
Most of the industry stakeholders and event organisers have associated themselves with Alomo Bitters because it is the only bitters in Ghana that has gone through a series of research at the Centre for Plant Medicine Research (CPMR).
Though there are many alcoholic bitters on the market today, a large number of consumers have associated themselves with Kasapreko Alomo Bitters because it has been developed through scientific testing of safety and efficacy.
The product has been at the top of the list when it comes to herbal alcoholic beverages in Ghana and currently recording remarkable sales in countries such as Nigeria, Liberia, Sierra Leone, South Africa, among others.
In the last quarter of 2013, CNN Money identified Alomo Bitters to be among the top five emerging brands in the world.
By George Clifford Owusu