Makers of Rush Energy, in their quest to boost the brand have gotten the signature of reigning dancehall artiste, Shatta Wale.
The producers got his endorsement following the introduction of a new look to their leading franchise, which comes in a colourful can. The refreshing Energy Drink best served when cold, now comes in a 250ml aluminium can.
This new step is part of the company’s move to rejuvenate its brand, which was somewhere last year hit with a hoax in relation to false rumours that were disincentive to the company and its line of business.
Producers of the Rush Energy Drink, Twellium Industrial Company Limited, have had major boosting from the showbiz sector with endorsements from dancehall artistes, Rudebwoy Ranking and 2014 ‘Artiste of the Year’, Shatta Wale.
Artistes usually require great deal of energy during performances and the company looks forward to becoming the biggest energy drink supplier for artistes in Ghana and beyond not forgetting sports personalities.
The Twellium Industrial Company, which has been in operations since March 2013, currently employs about 500 people in its factory.
Its General Manager, Mr Mohammed Kwawtharani, said the successes had become possible through the company’s commitment to laid down rules and regulations in the food and beverage industry.
“In Ghana, we fully comply with the Food and Drugs Authority (FDA) guidelines and that has earned us the FDA Registration number FDB/14173.”
“The Ghana Standard Authority (GSA) has also testified and certified our products as quality and standard for the market,” he added.
Going forward, Mr Muhammed said the company would continue to invest in its operations to meet demand, while focusing on quality, which had been its hallmark.
Twellium currently has franchise rights with Monarch Beverage Company in Atlanta, United States of America (U.S.A), and Mr Kwawtharani said it would strive to maintain that relationship.
The franchise makes it possible for Twellium to use Monarch’s brand names in some of its products, while the USA-based company undertakes a periodic audit of the latter’s operations to be sure that it is up to speed with international standards.
By: Lord Kweku Sekyi/citifmonline.com/Ghana