INDABA 2016 Showcases Superior Tourism Products


South African Tourism, organisers of Africa’s largest tourism event, INDABA scheduled from 7-9 May, 2016 at the Inkosi Albert Luthuli International Convention Centre, Durban, has indicated that this year’s event will showcase Africa as a leading tourist destination globally.

The stringent selection benchmark for buyer participation at this year’s INDABA will ensure the renowned trade show attracts only the best global buyers who are genuinely interested in doing business with quality travel brands from the rest of the continent and ultimately grow their businesses.

The travel tradeshow remains the single most focused platform bringing thousands of tourism players to converge and do business in the coastal city of Durban.

The 2015 show recorded an impressive 7,704 delegates, 1,595 of whom were international buyers, representing 66 countries including Brazil, China, Germany, India, Australia, New Zealand, Italy and Germany.

“Hosted buyers are selected through South African Tourism’s country offices based in the various markets worldwide. Non-hosted buyers on the other hand, attend INDABA on their own accord and on their own budget,” explained Sthembiso Dlamini, acting CEO of South African Tourism.

“Both groups of buyers are of paramount importance to INDABA which guarantees them an exceptional variety of unique destinations and tourism products to consider for inclusion in their inventory of destinations. INDABA meets these needs in its entirety by allowing for these quality business transactions to happen effectively and efficiently,” she said.

Targeted at facilitating business opportunities, INDABA is designed to connect quality African tourism products and destinations to Asia, Europe and elsewhere in the world.

“Likewise, if you are an exhibitor looking for direct engagement with global buyers and to be part of the continental team committed to putting tourism at the forefront of growth, INDABA is a must-attend event for you too,” Dlamini said.