Music of Tuesday, 12 January 2016
Source: David Mawuli
Bisa Kdei, 5Five, Gallaxy, Scientific, Kesse, Strongman, PhootPrintz, Asaase Aban, Konfi, Danny Beatz, Kofi Gyan, Danso Abiam, Agbeko, amongst others are making huge revenues online – courtesy, fast growing YouTube monetization company, Menta Music.
With Bisa Kdei topping the highest earning artistes’ revenue list, the YouTube premium partner, since its arrival in Ghana has helped many artistes to earn enough to cover up all music video expenses and other digital contents uploaded to the world’s number one online streaming platform.
Apart from just monetizing artistes’ online contents, Menta Music seeks to promote its partners (artistes) to the next level through social media and its networks.
In an interview with Mr. Komla Adama Dowetin, Menta Music’s representative and agent in Ghana, he told Pulse.com.gh that there is a whole lot to gain apart from monetizing contents on YouTube.
“Menta Music uploads videos, audio contents, builds and designs official branded YouTube channels at no cost. We advertise and promote artistes’ YouTube channels through social media and our network. Menta Music has online marketing experts who analyse artistes’ target markets to be able to serve them better. Promotion budgets are also allocated according to revenue potential” says Komla Adama Dowetin.
Using advanced tools provided by YouTube, Menta Music leaves artistes with no consternation as the company provides comprehensive monthly reports.
“We monetize the contents using advanced set of tools provided by YouTube. We also provide detailed and transparent monthly reports for single and multiple channels and collect all revenues from YouTube,” he continued.
For Menta Music, there’s more Ghanaian artistes can gain than performing gigs and signing ambassadorial deals.
“The influence of musicians, music in society and other businesses is growing at large as far as audio and video contents are being created each day.
“Musicians and record labels should make revenues from their contents by claiming royalties from the use of their intellectual properties. This is one way of using their brands to make money in the music business.
“Focusing and being consistent in creating relevant contents would generate income and give you greater exposure in a more competitive environment,” Mr. Komla Adama Dowetin advises Ghanaian artistes.
Menta Music is a one-stop-shop for managing artistes’ digital content on YouTube, providing them with perfect solutions to enhance their contents revenues.
Their mission is to increase content owner’s revenues from digital music and videos worldwide. By leveraging their strategic partnership with YouTube, content owners can generate more revenues from their digital content.
Menta is an official worldwide YouTube Premium Partner. By utilizing YouTube advanced content management tools, content owners can monitor and control their digital content and increase their revenues significantly.
Their focus is to represent well-known content brands and content creators, such as musicians, music labels, producers and entertainment content owners.
Menta Music manages channels for A-list Nigerian artistes Wizkid, J Martins, Brymo and top TV channels on YouTube such as SoundCity TV, Hip TV and GoldMyne TV.