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The National Lottery Authority (NLA) has begun the implementation of a three-year Innovative Strategy for Growth that would increase the Authority’s contribution to the Consolidated Fund by more than 230 percent by the end of 2017.<\/strong><\/p>\n This growth would be achieved partly through the introduction of new lottery products and the vigorous pursuit of a Customer Centric culture under which the customer would be placed at the heart of the business.<\/p>\n The Acting Director-General of NLA, Brigadier General Martin Ahiaglo (Rtd), communicated this strategy to staff during his annual outreach programme to NLA’s Regional and District Offices across the country.<\/p>\n Brigadier General Ahiaglo took time to explain the philosophy, intent and purpose behind the strategy.<\/p>\n He outlined the key goals and highlighted its importance.<\/p>\n The NLA boss further explained innovative strategy would involve the creation of a Marketing Department and Corporate Communications Unit.<\/p>\n The Marketing Department would primarily focus on promoting NLA’s products and services and fulfilling customers’ needs for a long lasting relationship as well as conducting market researches into product development.<\/p>\n The Corporate Communications Unit, on the other hand, would be responsible for managing all internal and external communications aimed at creating a favourable point of view among stakeholders.<\/p>\n The Director General emphasised that internal communications, a key objective of his outreach programme, was a vital element in helping share his vision and energize employees to drive the NLA’s Innovative Strategy for Growth.<\/p>\n It would enable them to appreciate the value of NLA programmes and also keep them focused.<\/p>\n Brigadier General Ahiaglo disclosed that NLA had rolled out two new products this year namely, the Soccer Cash and the 5\/90 Mobile Platform.<\/p>\n NLA would sustain this momentum by rolling out at least one new product yearly as part of efforts to meet its revenue generation targets.<\/p>\n The Police pledged their readiness to assist NLA to increase revenue mobilization at all the police commands that were visited.<\/p>\n
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