Chief Executive Officer of AshantiGold Kudjoe Fianoo has hailed the immense benefit of its partnership agreement with African television company SuperSport.
The Miners signed an agreement with SuperSport for the production and weekly telecast of an in-house television channel earlier this year.
According to Fianoo, this platform offered the club to showcase itself to the world on digital television played a key role in having the club secure recent sponsorship packages.
“Having signed a contract with SuperSport, it gives us the advantage to market the products of our sponsors on worldwide television,” he said.
“This will attract several other sponsors to help with the funding of this club.