Music of Thursday, 17 December 2015
Ghana’s multi-award winning singer/songwriter Efya will perform live at the next edition of ‘An Evening with Rémy Martin’, an exclusive pre-holiday event on Saturday 19th December, 2015 at SOHO, Marina Mall in Accra.
Efya will be joined by DJs, Big L and Mic Smith for the celebration of Rémy Martin, the acclaimed French Cognac that will feature classic Rémy Martin cocktails and over 300 guests including celebrity, media and cultural influencers.
“Rémy Martin collaborates with some of the top artists in the world and it’s exciting to have an opportunity to blend my music and what’s new and fresh in Africa with such an iconic global luxury brand.
I’ve been to some amazing Rémy Martin events in Lagos and Accra but I am hosting this one so we will take it to the next level, Efya style!” says Efya who was crowned best female vocalist by the Ghana Music Awards and will soon release her debut studio album titled, Janesis.
Founded in the early 1700s, Rémy Martin is one of the world’s oldest and finest producers of Fine Champagne Cognac (a blend of Grande Champagne and Petite Champagne Cognac).
Globally Rémy Martin continues to assert its energy, attract new enthusiasts and embody French art de vivre, the appeal of which is still strong.
“We are witnessing a rebirth of Rémy Martin in Ghana. Artists such as Efya represent the younger more energetic audience that is embracing the Rémy Martin lifestyle and is truly the future of the brand,” shared Boban Tomic, Head of Sales and Marketing for MDL/Finatrade, the exclusive marketer and distributor of Rémy Martin in Ghana.
The Evening with Rémy Martin event series highlights Rémy Martin’s increased investment in Ghana and the brand is currently deploying a successful strategy in the market which will continue into 2016.