General News of Wednesday, 16 December 2015
President John Dramani Mahama has commissioned the state-of-the-art automated bottling plant estimated at 70 million dollars owned by Local alcoholic beverage producing giant, Kasapreko Company Limited (KCL) on Tuesday.
The new machine is expected to boost the company’s production capacity in a bid to meet huge demands for its products on the local and international market.
Speaking at the event, His Excellency John Mahama admonished Ghanaian magnates to emulate the example of Kasapreko Company in boosting Ghana’s economy by producing Globally acceptable brands.
Commending the company for their successive achievements as one of Ghana’s leading beverage manufacturers, he noted that it is safer and more comfortable to do commerce and trading though manufacturing is risk because the ideas must depend on several factors and decisions such as availability of power supply, location of industry and availability of sufficient power.
“No country is built on commerce and trading alone, it is manufacturing, agriculture and agro-processing that will change the structure of this economy and make our country rub shoulders with the big names in this world, so Kasapreko is one of those companies who see the risk and yet believe that it is worth taking to produce a quality product like kasapreko that is celebrated across the world today.”
Group Chairman of Kasapreko Company Limited, Dr. Kwabena Adjei in his address stated that Kasapreko is a true representation of an authentic Ghanaian corporate brand providing quality drinks at affordable prices for both Ghanaian and international markets respectively.
According to him, the Company being a Multinational with over 600 employees pride themselves in the wealth of human resource within and the profitable partnerships cultivated with suppliers across the breadth of their operations.
“Our state of the art production facility is equipped with world machinery that contribute to the production of our various brands in different kinds of packaging. Our customized high speed spirit production lines give us a combined capacity to package 70,000 bottles of products in just an hour, in both glass and PET bottles.
“In addition, we have just completed the installation of two additional high speed lines to produce our water and non-alcoholic drinks with a combined capacity of 40,000 bottles per hour.”
As part of it’s social responsibility, Kasapreko Company will soon initiate a support fund for the Korle – Bu Cardiothoracic Centre every three months with proceeds from sales of it’s new brand ‘Awake’ mineral water and also a foundation to support needy but brilliant students.
The company was founded in 1989 in Nungua, a suburb of Accra in response to the growing demand for good-quality alcoholic drinks that were still within the means of the average Ghanaian.
Kasapreko’s vision differed from that of other alcoholic drink manufacturers in the country, in that it identified the increasing sophistication of the consumer.
High expectations in terms of taste, quality, safety and packaging meant that the Ghanaian consumer was spending more on foreign imports that met their aspiration. This was the mass niche that Kasapreko Company set out to serve.