DJ Quabena La Posta: Nine Years Nine Questions


Exodus, as Robert Nesta Marley would say, is the movement of Jah people. But in Ghana, ‘exodus’ within the media industry means something else.

It means the movement of ‘radio people’- thus DJs and presenters from one station to the other due to reasons be known to them and their employers.

There are radio presenters who would not stay their post past a year especially not when they have heard the emergence and establishment of a new radio station.

So kudusto all those radio presenters, who have one way or the other been able to maintain some sort of consistency and credible longevity at their various stations.

The likes of Kwame SefaKayi, K.O.D, Kwame Adinkra and some others have maintained that sort of consistency before.

DJ Quabena La Posta’s name was getting closer to radio presenters who have at least stayed ten years at their post.

Either fortunate or unfortunately, Quabena La Posta who plies his trade with HitzFM could not finish at ten, but nine solid years with the Multimedia outfit.

He has done a yeoman’s job and therefore deserves a big pad on his shoulders, and more grease to his Turntables.Hehas been able to show his value to his paymasters and numerous audiences across board, given his on-air and club disc jockeying experiences.

So if any media organization wants to bolster their platform, then this is the chance to contract a good signature from Quabena La Posta whose loyalty is unquestionable as some others.

Below is a striking conversation with the spin master himself.

HOW DID YOU GET INTO THE RADIO INDUSTRY?
I was hand-picked by my lecturer and first programs’ director, Joe Enuson at Radioscope, a radio school in Accra to understudy Michael Quayson (Candy man) who is a brother and friend.

Michael Quayson introduced me to the school because he had finished the same school, worked with Choice fm and had moved to Hitz FM and knew I will be a good product for radio because we had played at the nightclubs, parties etc before he got on radio.

WHAT WOULD YOU CHANGE IF GIVEN A CHANCE AS HEAD OF PROGRAMS IN ANY MEDIA ORGANISATION?

That will depend on what the management of the media organization seeks to achieve in terms of target audience.

WHEN TAKING DECISIONS AS LEAVING YOUR SLOT AS YOU HAVE DONE, DO YOU CONSIDER THE EMOTIONS OF YOUR NUMEROUS LISTENERS AND FANS AT LARGE?

Obviously yes, radio is about audience share (fan base) which translates into revenue for the station. After almost 9 years, I just could not fit into their new programming lineup according to the program’s coordinator, and had to move on or let’s just say it was a pure man hunt and I was sacrificed. I can only assure my listeners that I will bounce back in no time.

WHAT IS THE FUTURE OF RADIO IN GHANA?
The future is bright, but I can only say we are improving and there is a lot more to be done as compared to developed countries like the U.S.A, UK and even South Africa

CONSIDERING THE ECONOMIC CONDITIONS IN GHANA, HOW MUCH DO YOU THINK A RADIO DJ LIKE YOUR CALIBRE SHOULD BE PAID?

Disc jockeys (DJs) play a very vital rule in the success of every radio station. Salaries may vary from one station to another but I think DJs should be paid well.

WHERE IS YOUR NEXT DESTINATION AS FAR AS RADIO IN GHANA IS CONCERNED?

Disc Jockeying and music presentation on radio is a passion and I hope to bounce back soon because I still have the experience, the energy and flair to excite my listeners.

IS YOUR NEXT RADIO SHOW GOING TO BE THE SAME AS BEFORE, IF SO WHY, IF NOT WHY?

What people do not know is the fact that I can basically play most music genres. I am versatile and ready for new challenges but I love to do my thing on the after drive.

GIVE US ONE WORD THAT THERE IS TO KNOW BEFORE VENTURING INTO THE RADIO INDUSTRY AS AN EMPLOYEE OR EMPLOYER?

Passion!!!
WOULD YOU ENCOURAGE YOUR SON OR DAUGHTER TO BECOME A RADIO DJ, LIKE YOURSELF IN GHANA?

Hahaha!!! Just like soccer, if the interest is there, I will guide him or her but education first.

For the record, he is now free to spin on air.
YAW NKETIA: TOUCHING YOU FROM A DISTANCE WHILE COLLECTING, COLLATING AND REPORTING AS JOURNALISM DEMANDS.

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