A. J. Kruger
Metropolitan Life Ghana, an insurance company, has trained several insurance brokers on the various products in the insurance industry to help improve insurance penetration in the country.
Insurance penetration in Ghana, according to the National Insurance Commission (NIC), is below two percent.
Speaking at a workshop for brokers in Accra on Wednesday, Chief Executive of Metropolitan Life, A. J. Kruger stated that brokers act like independent marketers who counsel the populace on various insurance products from several companies.
‘Brokers are key partners or allies that you would want to court. When you use brokers as part of your distribution strategy, then you need to make sure that you have a unique and competitive offering. In all our products and other processes, we make sure that we have element building that makes us unique on the market – whether in turn around time in terms of claim payment or service delivery. It is all about service and having processes and applications in place to make sure that your service is better than other competition,’ Mr Kruger told BUSINESS GUIDE.
Brand and Communication Manager, Henry Nii Dottey disclosed that a market segmentation programme held recently showed that people trust broker channels.
‘For us, this session is to do two things and that is to educate the populace about insurance and insurance products. The second thing is that it helps us to let the brokers understand the offerings so that when people contact them, they can give them the various solutions available, including that of Metropolitan so they can place their business possibly with us. It is not what is in it for us as a business but what is in for the general public,’ Mr Dottey said.
By Nii Ogbamey Tetteh
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