Are we not influential? – Gospel musician asks

Gospel musician Abena Ruthy says she is baffled by the fact that only one gospel musician made it to the list of 100 Most Influential People put out recently by eTV Ghana.

According to the musician, it is disappointing that out of the 100, only Sonnie Badu made it to the list. He was adjudged the 57th most influential person in Ghana.

Read Abena Ruthy’s thoughts below:
To the best of my knowledge our greatest quest is to make impact and win more souls. Hopefully that is the reason most of us get into the studio to produce inspirational songs for all to enjoy and get encouraged by.

With this in mind, I would have thought that when a list of Most Influential People is being compiled in the country, we should be seen there in our numbers. To my chagrin only one Gospel Act made it to a list of 100 Most Influential People put out recently by eTV Ghana.

Perhaps those who submitted nominations did not regard a lot of us as that much influential. Or if the organizers did the compilation themselves then it meant the one whose name appeared was the only Gospel Act who met their criteria.

This is worrying for me because it goes in tandem with the various calls for Gospel Acts in the country to brand themselves well. I say “in the country” because the name there is an International Act.

What then are we the “local Acts” not doing right? We seem to be releasing songs every now and then, organizing shows, popping up in various music charts and appearing on all the platforms that are available to us.

If all these are not getting the desired results then we may have to revise our notes. Or are certain avenues the reserve of some calibre of people? Just wondering because day in day out we seem to be afterthoughts. Even when it comes to seeking sponsorships, our brand is not attractive to most companies.

Well, let me call on my colleagues to take a second look at our promotional styles and branding strategies. Who knows, the no. 1 for next year might be a gospel act.


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