Prudential Insurance Launches ‘Farewell Plan’

Prudential Life Insurance Ghana has launched an innovative new product known as Farewell Plan to secure customers and their loved ones in the final expenses of life.

The Farewell Plan is also to help give customers the unique farewell they deserve when they finally pass on.

Customers can choose between the Classic and Premier options of the Farewell Plan to suit their needs.

The Classic Plan guarantees a cash pay out of between GH¢10, 000 and GH¢15, 000, as well as additional pre-burial and post-burial benefits.

The Premier Plan offers a cash pay-out of up to GH¢50,000. Both plans offer the highest amount of money among all funeral plans on the market.

In addition, premiums are returned if any of the insured parties dies during the waiting period.

Emmanuel Mokobi Aryee, Chief Executive Officer (CEO) of Prudential Ghana, said the ‘Farewell Plan’ would enable customers to take care of their family, and make sure they and their beloved are honoured with pride.

‘At Prudential, we know how important it is to express our love and respect for family members. We are committed to helping as many Ghanaians as possible afford to give their loved ones the dignified farewell they deserve,’ he said.

Dr. Matt Lilley, CEO, Prudential Africa, expressed the company’s dedication to helping its customers build better future by offering innovative, affordable products like the Farewell Plan that meet their unique needs.

‘We are committed to being a long-term partner with Ghana more widely by creating high-quality jobs, and by supporting skills development. We are also committed in channelling our customers’ savings into long-term investments in the economy,’ he said.

Lydia Lariba Bawa, National Insurance Commissioner, welcomed Prudential’s innovative product Farewell Plan, stating ‘we applaud Prudential’s commitment to listening to customers and responding to their needs. They are bringing more choice to the market and that can only be a good thing for customers.


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