On 27 March 2002, the shirt worn by PelÃ© in the 1970 World Cup Final sold at an auction for a record £157,750. The bid, placed by an anonymous telephone bidder, smashed the expected sale price, estimated by Christie’s auction house at a mere £50,000.
The shirt still had grass stains from the Final, in which PelÃ© scored the opening goal in Brazil’s 4-1 win over Italy. The shirt was auctioned by Italian defender Roberto Rosato, who acquired it by swapping shirts with PelÃ© at the end of the match.
The sale beat the previous auction record of £91,750, paid for the shirt worn by England’s Geoff Hurst in the 1966 World Cup Final.
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