According to recent research from the underwear brand Adore Me, when it comes to looking hot in a pair of knickers, curvy brunettes beat skinny blondes in the s*x appeal stakes.
This comes as welcome news.
Not because I am, indeed, a curvy brunette – but because, finally, we have evidence that there is room for everyone when it comes to being sexy.
And despite the best efforts of the fashion industry to convince us otherwise, thin does not always win.
You’d have had to be living under a rock for the past decade not to recognise that the fashion industry sells us an ideal.
Short of the odd novelty plus size model ‘breaking the mold’ once a season – to get headlines more than genuinely show diversity from the designer – the majority of the time, woman are told that, unless they are three Twiglets away from an eating disorder, they’re big.
The uplifting news about this campaign has less to do with the ‘discovery’ that a plus size model is hot (no s**t, Sherlock) and more that, given the choice, Joe public actually prefers a bit of meat on the bone.
Yes, the models above are both beautiful girls – the ‘choice’ is hardly a tough one and despite the fact that the ‘curvy’ model is still just that – a beautiful, olive-skinned, perfectly toned (read: airbrushed) model, actually a few extra kilos on her a*s makes no difference whatsoever when it comes to s*x appeal.
Let me repeat that, to all the women wasting precious days, months or years of their lives obsessing over a barely noticeable muffin top.
You are the only person that gives a s**t.
Being a size 14 is not the reason you haven’t got a boyfriend.
Having no confidence in your curves is.
Seriously, you think men even know what a size 14 is?
Trust me, when it comes to a women standing partially clothed in front of them, wearing little more than a thong and a smile, your waist measurement is not what’s on your potential new lover’s mind.
So, what can we learn from this?
Well, not a great deal, as it happens.
Two hot chicks in underwear are hardly a fair representation of universal s*xual attraction.
However, it does say this much – when it come to beauty ideals, blonde or brunette, thin or curvy – there is no better or worse, only more sellable or less marketable.
And that, advertising campaigns aside, when it comes to ‘sexy’ – it’s a personal choice.
This campaign can’t speak for everyone but it does tell us one thing – it’s certainly not a woman’s size that makes her sexy.