NLA Embarks On 3-Year Strategy


The National Lottery Authority (NLA) has begun the implementation of a three-year Innovative Strategy for Growth that would increase the Authority’s contribution to the Consolidated Fund by more than 230 percent by the end of 2017.

This growth would be achieved partly through the introduction of new lottery products and the vigorous pursuit of a Customer Centric culture under which the customer would be placed at the heart of the business.

The Acting Director-General of NLA, Brigadier General Martin Ahiaglo (Rtd), communicated this strategy to staff during his annual outreach programme to NLA’s Regional and District Offices across the country.

Brigadier General Ahiaglo took time to explain the philosophy, intent and purpose behind the strategy.

He outlined the key goals and highlighted its importance.

The NLA boss further explained innovative strategy would involve the creation of a Marketing Department and Corporate Communications Unit.

The Marketing Department would primarily focus on promoting NLA’s products and services and fulfilling customers’ needs for a long lasting relationship as well as conducting market researches into product development.

The Corporate Communications Unit, on the other hand, would be responsible for managing all internal and external communications aimed at creating a favourable point of view among stakeholders.

The Director General emphasised that internal communications, a key objective of his outreach programme, was a vital element in helping share his vision and energize employees to drive the NLA’s Innovative Strategy for Growth.

It would enable them to appreciate the value of NLA programmes and also keep them focused.

Brigadier General Ahiaglo disclosed that NLA had rolled out two new products this year namely, the Soccer Cash and the 5/90 Mobile Platform.

NLA would sustain this momentum by rolling out at least one new product yearly as part of efforts to meet its revenue generation targets.

The Police pledged their readiness to assist NLA to increase revenue mobilization at all the police commands that were visited.


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