March 21, 2015 Accra: Access Bank Ghana has launched its women banking initiative, known as ‘W”, designed to inspire, connect and empower women across Ghana, while catering to their financial and lifestyle needs at various stages of their life.
The ‘W’ Initiative is a key component of the Access Bank financial inclusion drive which makes available to women, specialised bundled products and services to support them in their quest at growing their businesses, improving their family wellbeing and general lifestyle goals.
‘W’ provides a bundle of tailor made products and services to women, ranging from Young Professionals, Women with Family and Women in Business.
In his welcome address at the launch, Managing Director of Access Bank Ghana, Mr. Dolapo Ogundimu, reiterated:
“Giving the significant number of women in Ghana’s population, sustainable economic development and growth can only be guaranteed if there is deliberate focus on meeting the needs of women. ‘W’ is therefore an empowerment movement. It is intended to inspire positive changes in women through the various stages of their life, and across all levels of society – from the young graduate, the woman entrepreneur or the woman who is balancing family with work”.
Unveiling the value propositions of the ‘W’ Initiative, Group Managing Director of Access Bank Plc, Mr. Herbert Wigwe explained:
‘The launch of the ‘W’ initiative, demonstrates our in depth appreciation of the needs of women which has informed the advancement of this empowerment initiative to ensure the well being of women in all spheres of their lives.’
Mr. Wigwe added that with the roll out of the women banking initiative, Access Bank was on course in assuming its position as the dominant banking force not only in Ghana, having been recognised as the Bank of the Year 2013, but in Africa and beyond where the bank has presence.
Chief Executive Officer of the Ghana Investment Promotion Centre, (GIPC), Mrs. Mawuena Trebarh, Guest Speaker for the ‘W’ initiative launch commended Access Bank for the revolutionary idea in deepening inclusive banking in the country to reach many unbanked markets and called for a strong partnership between banks and the GIPC in deepening investment facilitation in the country.
She said: “This is an exciting moment to look to the future; look at what we can benefit from this initiative, and in particular, how this financial inclusion initiative can help us as female students, as female executives, as female entrepreneurs, as mothers and as women to succeed.”
A key component of the ‘W’ Initiative is the Maternal Health Support Scheme which provides women with the opportunity at pursuing their dreams of motherhood and completigng their families. The scheme gives women support for various fertility treatments such as In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Gestational Surrogacy, Intra-Cystoplasmic Sperm Injection (ICSI), Myomectomy, Hysterectomy, Endometriosis among others.
The launch was attended by customers of the Bank, Ministers of States, leading women entrepreneurs, members of the diplomatic corps, representatives of banks, trade associations, academia, members of the business community and the general public.
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‘W’ is all about women who desire to be inspired, connected and empowered. It is Access Bank’s commitment to banking women. It connects the dots from where they are, to where they want you to be. Through the ‘W’ initiative, Access Bank shows its unique understanding of the needs of women and charts the path to unleashing the power to change their world by giving them the opportunity to flourish, connect with each other and share experiences that inspire and empower.
‘W’ initiative is Access Bank’s strategy of taking financial inclusion further in its new corporate strategy while serving women across all the Bank’s business segments. It is to provide women with information, networking opportunities and privileges that enhance their lifestyle and help them build their families, careers and businesses.
About Access Bank
Access Bank has over the past 6 years provided innovative and timely financial products and services that have enabled businesses to thrive and people to fulfill their aspirations. Today, the Bank is one of the ten most profitable and productive banks in Ghana. As a member of the Access Bank Group, customers benefit from the international network of the Bank which is made up of eight African countries, including Ghana, Nigeria, Sierra Leone, The Gambia, Rwanda, Zambia, DR Congo as well as the United Kingdom and China.
The Bank operates across 4 business segments comprising personal & private banking, business banking, commercial banking and corporate banking, to serve the banking needs of its various markets.
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