Pepsodent Celebrates World Oral Health Day 2015; to Reach 10 Million Children

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Showing its commitment towards promoting healthy oral practice for a cavity free Nigeria, Pepsodent, a leading household toothpaste, through its brush day and night campaign, has announced plans to reach ten million children in the country.

David Okeme, Brand Building Director Unilever Nigeria Plc, disclosed this during a press briefing in Abuja with key stakeholders of the Nigerian Health Sector which includes the Senate President and National Oral Health Champion, Senator David Mark, Hon Minister of State and Supervising Minister for Health, Dr Khaliru Alhassan, Permanent Secretary, FMoH, Linus Awute, NDA President, WHO and school children.

At the event held at National Assembly Complex, Sen. David Mark called on young boys and girls to imbibe good oral hygiene & dental care to guarantee that their teeth lasts a lifetime, and enhance their overall health in their old age.

With the theme for this year’s WOHD ‘Smile for life’. Mark said “For me it is a personal project, that young boys and girls imbibe habit of keeping their mouth clean by brushing their teeth twice daily.”

He noted that gum disease, cavities, oral cancer and so on are some of the dental problems that can cause bad breath and general tooth decay for young people as well as adults, but, which are preventable with proper health policies.

In his comment, Brand Building Director of Unilever Nigeria Plc, David Okeme disclosed that 10m Nigerian children are being targeted in their programmes for promoting healthy teeth in Nigeria.

“Unilever made a commitment last year that we are going to work with the National Oral Health Champion and Federal Ministry of Health to reach 10 million Nigeria Children by 2020 with specific behavioural change programme that will help them develop a right oral health profile.

“We are driving the message of brushing twice daily. As an organization, we believe in doing business in a sustainable way. For us we know that it takes a strong commitment to ensure a cavity free Nigeria. We want a situation where every Nigerian, both child and adult, is cavity free and therefore able to smile naturally “For us at Unilever, the primary way by which we are pursuing our commitment today is by providing a world class portfolio of brands. Close-up is number one toothpaste that is practically in every home in Nigeria for over 3 decades. Recently we launched Pepsodent Toothpaste in two variants: Pepsodent Cavity Fighter combines the dual technology of micro calcium & fluoride to repair tiny holes that cause cavities/tooth decay and strengthens the teeth, while Pepsodent TripleProtection delivers three benefits of – Anti cavity, Whitening and Fresh breath in just one Brush.

As the World Oral Health Day (WOHD) takes centre stage at Unilag Indoor Sport Complex on March 20th, join the conversation on Facebook @Pepsodent Nigeria with the hashtag #‎brushbrush.

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