MTN Ghana has launched a promotion dubbed, ‘M’afe Nie,’ which literally means ‘this is my year’ to reward its loyal customers.
Targeted at the company’s Pay-as-You-Go customers, the promotion would run for the next 100 days from March to May, and MTN customers have the chance of winning fantastic monthly prizes.
All Pay-As-You-Go customers would be assigned set targets on a monthly basis.
Subscribers, who would meet or exceed these monthly targets and those with the highest points per target set, would get the opportunity to win prizes at stake each month.
Subscribers would be awarded points for both recharge and usage of GHâ‚µ1.00 and above.
Customers would be awarded with 10 points for every GHâ‚µ1.00 recharge and 100 points for every GHâ‚µ1.00 worth of credit used.
In essence, a customer is awarded a point for every pesewa worth of credit used.
There would be three monthly draws during the 100-day promotion.The promo rewards would be distributed on a ranking basis based on customers with highest percentage accumulated over their targets.
The subscriber with the highest number of points accumulated during the month would win a three-bedroom house, the second and third highest would each drive home a KIA Rio car and the fourth to thirty sixth would win i-phone 6+.
Daily consolation prizes include 32-inch LED TVs, Nokia Lumia 535 telephone handsets, Huawei Y220 phones and MTN airtime, in descending order.
The prizes are expected to be won by 33,544 subscribers in this promotion.
In a statement to launch the promotion, the Chief Marketing Officer of MTN, Rahul De said, ‘This promotion is being launched at this time of the year to enable our subscribers win life-changing rewards for a fantastic 2015.
‘Following how lives have been impacted positively from other promotions, MTN firmly believes that the ‘M’afe Nie’ promotion is another opportunity for more lives to be enriched.’
As part of the promotion, subscribers would be able to check their accrued points via the balance check short code *120#.
MTN would notify subscribers of their targets through text messages.
BY Cephas Larbi
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