Accra, March 12, GNA – Management of Wilmar Africa, producers of Frytol vegetable oil organised an event dubbed: “Tales from Ananse” to engage residents of Zambrama line near Banana Inn, a suburb of Accra with folktales.
The event forms part of the nationwide fully integrated consumer activation campaign, set to further establish the Frytol brand amongst consumers and ultimately create a love brand.
The “Tale of Ananse” marks the commencement of a 10-week, three part ‘Dumsor’ campaign, as the activity would take place in the night, when the lights are off.
The campaign saw a branded Frytol truck being driven through the community, while engaging citizens with folktales whilst they enjoy ‘kelewele’ around a fire.
Mrs Fatima Alimohamed, the General Manager, Commercial,of the Company, told the GNA in Accra that, it was an opportunity for families and friends to spend quality time together without been interrupted.
“Let’s make use of this time to reconnect with friends and families,” she added.
‘In the absence of TV, radio and phones, we as a country, should see the positivity of all of us sitting together as a community or family to laugh and enjoy with each other.’
She said management felt that it needed to be with the nation during the good and bad times and through their campaign of ‘Kanea Wo Esumo’ they were able to reach out and promote the positivity in the nation.
She said the tales of Ananse was a powerful tool to reach the young ones to remind them about ‘our history, our past and also the morals and values we want to inculcate in them for a better future.’
Mrs Alimohamed said for the older generation, this was a good opportunity to bring good memories of their days back then and how it was more fun and more family oriented.
‘The impact is phenomenal, as Frytol is a Ghanaian National brand, that is coming out to bring the spirit of Ghana, togetherness and our history in a positive way,’ she said.
The General Manager, Commercial, said frytol runs various types of activations but all with a different reason and strategy.
She said the rationale behind the campaign was to promote the brand by engaging directly with consumers.
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