Business News of Wednesday, 11 March 2015
Source: Nii Armah Ashong Katai
Thirty- six key distributors of Frytol cooking oil have arrived home after a 7-day tour of Dubai and Mauritius to a rousing welcome by families, friends and co-workers at the Kotoka International Airport in Accra.
The seven- day all expenses paid trip was put together and fully sponsored by Wilmar Africa producers and distributors of Frytol cooking oil to say thank you to their key distributors as part of a strategic marketing and brand loyalty initiative. The initial plan was to take the channel partners to the World Cup in Brazil in 2014. However, this was thwarted by the Local representatives of the FIFA World Cup plus the effects of the International issues, despite all systems go for the team to leave for Brazil.
The first batch of fifteen beneficiaries who were drawn from ten different key frytol distributing points across the country departed Accra on Tuesday the 10th of February 2015 to Mauritius via Dubai with the rest joining the next day 11th February 2015 to begin their Wilmar 7-day Dubai-Mauritius experience.
While in Dubai, the beneficiaries had a Dubai panoramic city tour after which they visited tourist sites like the Dubai Museum, the 124th floor entrance to Burj Khalifa, the world’s tallest building. They were also treated to some amazing entertaining package such as the Dhow cruise with unlimited buffet dinner, a desert safari with BBQ dinner and musical entertainment on the desert.
The group had earlier had similar experiences during their tour 3-day visit to Mauritius. Full day at Iles-aux-cerfs Island (Beach tour) giving the group the opportunity to enjoy water sports and experience the beach which Mauritius is well known for.
Speaking at the airport on arrival, Mr. Kwame Adu Gyamfi, Manager Director of Perfect Personal Care thanked Wilmar for such a wonderful hospitality package.
“I wish on behalf of all my colleagues here and the many others who deals in frytol cooking oil to thank Wilmar Africa for giving us such an amazing and wonderful experience. This is definitely an experience of a lifetime”.
Nana Ajepong Stephens, the day to day Operations Manager at Kaysens Gaisie Limitedsaid Wilmar Africa keeps distinguishing itself among the many local manufacturers with the way they deal in their daily work.
He further encouraged his colleagues and consumers to continue patronizing Frytol since it still remains the best cooking oil in the market which doesn’t just work on marketing gimmicks but is able to understand and relate with its consumers.
Wilmar Africa Limited, Ghana is a subsidiary of Wilmar International and is best known for strategic marketing initiatives such as brand building and loyalty rewards, consumer promotions, market activations, women’s forum among others.
These initiatives have helped maintain Frytol’s overall market share dominance and projected Frytol as a truly Ghanaian brand that is indeed a star performer on the market.
Fatima Alimohamed, General Manager Commercial said ‘We believe in and appreciate our partners in the trade. They have stood by us in the toughest of times and have been fully responsible in supporting our vision to make Ghana’s number 1 brand Frytol reach almost every outlet in Ghana. We jointly worked together to ensure the service from the factory right down to end consumer is unmatched. This was our small way to stay thank you to our partners!’