MTN Ghana has organized a capacity building session in Feature Writing and Digital Communications as part of its Media Development Forum for targeted online media persons and select business journalists in the country.
The Corporate Communications Senior Manager of MTN Ghana, Gina Fiagbenu who facilitated the program encouraged the participants to take full advantage of the digital space to reach more audiences and to expand their scope of work. She said MTN will continue to share knowledge with the media in line with its vision of leading the delivery of a bold new digital world.
Kwasi Gyan Apenteng, a veteran journalist, member of Ghana’s Media Commission and President of the Ghana Association of Writers took the opportunity to advise the media fraternity to do more interesting features for media outlets. He said the additional angles they bring to stories can make them more attractive for the international audience. He admonished the media to develop an ideas bank and work hard to develop innovative stories that will appeal to the larger global audience which has become part of their audiences because of the opportunities of the new digital world.
He said,”You can make money through writing features.” “The international press is on the lookout for stories from Ghana and they are ready to pay you for writing for them”.
Maximus Ametorgoh, CEO of PopOut Ghana and a renowned resource person in digital marketing communications, shared highlights on how people are earning income through creative work they post on social media.
He shared fascinating research statistics on how traffic on social media platforms have grown within a short period of time, making it one of the fastest channels of disseminating information. He gave the participants a lot of insights into how each of the different social media channels can be exploited to increase their following within the digital space.
Participants at the forum included selected online media editors, representatives of the Network of Communications Reporters (NCR), Sports Writers Association of Ghana, and Journalists for Business Advocacy(JBA).
About MTN Ghana
MTN Ghana is the market leader in the increasingly competitive mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay Monthly and Pay As You Go Services. The company has committed itself to delivering reliable and innovative services that provide value for subscribers in Ghana’s telecommunications market.
MTN has continuously invested in expanding and modernizing its network since its entry into Ghana in 2006. Total investments from 2006 till date are about 1.9 billion Ghana cedis. MTN has the widest 2G coverage across the length and breadth of Ghana and the widest 3G coverage in 170 districts across the country. The company has also built three modern Switch and Data centres to deliver stable, reliable, efficient and robust Telecom and Data Services to customers.
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