Business News of Wednesday, 4 March 2015
mPedigree Network, a global brand which uses mobile phones and other web technologies to secure products against faking, counterfeiting has introduced a new technology to fight piracy in Ghana’s textile industry.
The Goldkeys technology, is part of a new campaign to end the age-long canker in the local textile industry.
The campaign dubbed OGA- Original, Genuine, Authentic- is in collaboration with Premium African Textiles, owner of the GTP, Vlisco and Woodin brands. The campaign comes at a time when government has constituted a task force to fight piracy which is said to be eroding gains made in the textile industry.
The task force which gained notoriety for seizing pirated textiles and burning them was at some point disbanded by the ministry.
With its enormous successes in fighting counterfeit drugs across the globe, mPedigree is convinced its Goldkeys technology would help fight piracy in the textile industry.
Textile dealers would only have to authenticate the packs of product they buy by sending codes on scratch-labels for free to 1393. The technology would help textile dealers to authenticate original textiles produced.
Selorm Branttie, Strategy Director of mpedigree told Myjoyonline.com that the adoption of GOLDKEYS to protect GTP waxprint and other high value textile brands marks a new high of innovation in a sector that has historically been a major job creator and leading light of Ghanaian manufacturing.
Stephen Badu, Marketing Director of Premium African Textiles, emphasised in a speech at the launch of the campaign that his company was committed to breaking ground in the use of the latest technology to ensure that their customers secure the full value of the product they purchase.
He said that as a brand that cuts across several markets beyond Ghana, Premium African Textiles aims for international standards, and that the company cannot allow anything to interfere with its focus on quality.