Accra, Feb. 26, GNA – Access Bank Ghana has unveiled its new brand with the impetus of becoming a bank of choice in Ghana in line with its promise to provide customers with an experience beyond service.
Significant changes to the brand include the bank’s logo, which now has a white background, a move representing the bank’s expression of openness, transparency and intention to undertake bold and ambitious marketing strategies.
Mr Dolapo Ogundimu, Managing Director of Access Bank, Ghana, said the Bank’s refreshed look communicated its new brand promise and focussed on Speed, Service and Security; reflecting vibrancy and quality that it intended to bring to the Ghanaian financial services landscape in the coming years.
‘Our new value proposition to customers is to offer an enjoyable service experience. We hope to achieve this with speed, to ensure that they experience swift and seamless services, streamline the provision of services to factor in the demands and requirements of specific customers and market segments’, he said.
Mr Ogundimu said the new brand also signified injection of capital into the operations of the bank and significant investments in technology to meet the demands of its new brand promise to customers, be they corporate, SMEs or individuals.
The Bank has won a lot of awards including the bank of the year 2014, Best Growing Bank in Ghana, 2010.
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