SMEs urged to undertake market research

Business News of Wednesday, 25 February 2015

Source: Graphic Online

Startups Business

The Northern Regional Minister, Alhaji Mohammed Muniru Limuna, has urged small scale industries in the country to conduct regular market surveys to enable them come out with finished products that would meet the demands of both local and international consumers.

He said such initiatives would enable them manufacture quality, durable and affordable products to serve the needs of Ghanaians.

Alhaji Limuna said this at the official opening of an aluminum roofing sheet manufacturing company, Dandi Roofing, Building, Technology and Construction Limited in Tamale, last Thursday.

The factory was jointly inaugurated by Alhaji Limuna and the Chief of Sagnarigu, Naa Abdulai Yakubu, who also chaired the function.

At the inauguration ceremony, Alhaji Limuna said the project would be a relief to all in the building and construction industry in the northern part of the country as real estate developers and individuals who wanted to construct their own homes would no more have to travel to the southern part of the country to purchase building and construction materials.

This would also save them the cost of travelling and the transportation of the materials to the north.

He noted further that the siting of the factory in Tamale, the Northern Regional capital, would not only serve the needs of the people in the construction industry but would also create jobs to augment the efforts of the government to reduce unemployment in the country.

Alhaji Limuna gave the assurance that the government would continue to ensure that an enabling environment existed to promote private public partnership (PPP) for the growth of the private sector which was considered as the engine of growth.

The Chief Executive Officer (CEO ) of the company, Mr Godson Atukoro Danlaadi, said the establishment of the company in Tamale followed a need assessment conducted by the company on consumable key products in the Northern, Upper East and Upper West regions to ascertain the consumption rate on those products.

He said the findings, therefore, revealed that consumption of building and construction materials were on the increase, and people had to travel all the way to the southern sector to purchase those materials, “so we decided to set up the factory to meet these needs of the industry in the northern part of the country.”

Naa Abdulai Yakubu, therefore, called on the government to review its affordable housing policy to meet the pocket of the average Ghanaian worker as according to him, the prices quoted for them were not affordable.

Naa Yakubu further advice the government to rather use public lands acquired by the government on which those old colonial bungalows were sitting for the affordable housing projects than to go for lands that were far away from the working places of workers, which was another cost to them.