Wholesalers and retailers of local poultry products in the country are refusing to purchase chicken products from Ghana Broiler Revitalisation Project (GHABROP).
Their refusal is as a result of what they described as “poor packaging, branding and consistency” by the GHABROP.
According to the dealers, the Chicken products from GHABROP had no production date as and expiry date inscribed on them as compared to the imported ones.
The local poultry traders expressed their frustration in an investigation carried out by this reporter as to why Ghanaians do not patronize the local Poultry products.
Most of the dealers who spoke to the reporter indicated that they did not have problem buying the products but that bad packaging was costing them huge sums of money since the boxes got torn easily thereby exposing the chicken to bacteria.
An importer who pleaded anonymity said the law required importers of poultry products to purchase 40 percent of their products from GHAMBROP “however their packaging is not attractive and are of poor quality; this kills business.”
Mr. Bernard Buckman, a dealer in Poultry products, said durability of the packaging and its attractiveness removes every fear from the consumer and instills confidence that they are buying healthy products for consumption.
“The quality of the product has to be communicated by good packaging and not just by promises of quality made in the text on the packaging,” he said.
Mr Buckman called on the Ministry of Agriculture and the Ghana Standards Authority to step in the case to ensure that the GHABROP adhere to standards and quality packaging to attract more Ghanaians to value Made-in-Ghana goods.
That he said would help improve the country’s Gross Domestic Products (GDP).
When the reporter contacted Mr Kojo Blankson Wilson, the Director of Operations at GHABROP, he said the project wholeheartedly appreciates the concerns of the dealers, saying that, Management had began putting thing in order to address those concerns.
He said the GHABROP is still an infant project in Ghana which needs to be encouraged to boost consumption of Made-in-Ghana products but not to be “flogged”.
“This is just the first phase of the Project and we have learnt a lot of lessons and we assure our valued stakeholders that in the second phase our products will meet the international standards,” he said.
The GHABROP was launched in July 2014 by the government to boost local capacity in the production, processing and marketing of broiler chicken in Ghana.
The project was also aimed at developing the poultry industry along the poultry value chain and to ensure that production farms, input suppliers, hatcheries, feed mills, veterinary service producers, processors, marketers/cold stores and consumers all play their roles to ensure self-sufficiency.
It was an initiative of the Government of Ghana through the Ministry of Food and Agriculture (MOFA), in collaboration with the Ghana National Association of Poultry Farmers (GNAPF), which would run for 10 years.
The target of the project is to produce 30,000 metric tonnes of broiler meat with an expected increase to 60,000 metric tonnes to progressively reduce Ghana’s meat import burden to 40 per cent by 2016.
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