Zenith Bank holds Chinese tea tasting event

A group picture of the officials of the Bank and the Embassy

Accra, Feb. 16, GNA – Zenith Bank (Ghana) Limited, has hosted a Chinese tea tasting event to promote the culture in Ghana.

The Chinese tea tasting culture refers to the methods of preparation of the tea, the equipment used to make tea, and the occasions on which tea is consumed in China.

The event, the first of its kind in the history of Ghana, is also for the bank to associate itself with its Chinese customers, in commemorating the 2015 Chinese New Year, a year of the green wood goat.

This week, precisely on Thursday February 19, the People’s Republic of China will start the celebration of their New Year, till Thursday March 5.

Mr Daniel Asiedu, the Managing Director of Zenith Bank, speaking at the event in Accra said, the Chinese business community in Ghana has contributed significantly to the growth and development of Ghana, and by extension to the bank.

He said the bank had reciprocated this gesture by sponsoring the Chinese Chamber of Commerce events over the years, adding “we consider the Chinese community in Ghana as strategic partners.”

The Managing Director said the bank believed that it was very important to be innovative in their collaborations, not only to differentiate themselves, but also to add significant value to their customers.

“This year, we deem it fit to celebrate the New Year with you by connecting with an aspect of your culture which you hold dearly,” he added.

Mr Asiedu said the tea culture originated in China, and it was a significant aspect of the Chinese tradition, considered to be one of the ways of showing great reverence, respect, love and appreciation.

He said this was a clear indication that the bank was not just interested in doing business with the Chinese investors, but also connecting with their culture.

Ms Sun Baohong, the Chinese Ambassador in Ghana, commended the bank for its efforts to help promote the Chinese tea culture.

She urged Ghanaians to be united, patriotic, and work together in ways that would propel the country in the eyes of the international community.

She said Ghana remained a very important economic partner to the People’s Republic of China, and expressed the hope that there would be more co-operations between the two countries.

Mrs Baohong said Zenith Bank could use its platform to support the Chinese investors doing business in the country, to expand their operations, adding that they should use their professional knowledge to help these companies to locate the local market.

Dr Meilian Mei, the Director, Confucius Institute, University of Ghana, said the Institute holds cultural activities, and offers courses on the Chinese language and culture for their Ghanaian counterparts.

She disclosed that they have set up three teaching sites at different schools and colleges, and were offering Chinese instructions.

“We have also helped Ghanaian teachers to get scholarships for Masters of Arts Degrees,” she added.


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