Brazilian football club deploys fans’ mothers to stop violence

A Brazilian football club has gone to extreme methods to try and stop violence in the stands during matchdays.

Sport Club do Recife of the Brazilian top flight trained 30 of the player’s MOTHERS to be stewards for Sunday’s derby match against Nautico.

The newly appointed stewards were be dressed in high visibility jackets and have been tasked with patrolling the pitch perimeter before, during and after the match.

The jackets will feature the title “Serguranca Mae” on their backs, which means security mums in Portuguese.

Sport said that the mothers received the same training that their other security officials received ahead of the game, which is one of the biggest derby matches in Recife.

Aricio Fortes, vice-president of Ogilvy, the PR company that proposed the idea, said that the idea was to bring “peace” to stadiums.

He said: “The idea was to make the most fanatical supporters aware and help in some way to bring peace to stadiums. “At the end of the day, no one wants to fight in front of a mother, especially his own.”

There were no arrests made as Sport won the match 1-0.

Sport have combined with Ogilvy before, when they ran an award-winning campaign to get Sport supporters to signed up for organ donor cards in 2013.

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