Entrepreneurs build capacity in business management

Business News of Thursday, 29 January 2015

Source: Graphic Online

The Economic Governance Project of the Network of Women in Growth (NEWIG), with support from the Canadian Government, has organised a training programme for 100 small and medium-scale entrepreneurs in the Adansi South District in the Ashanti Region.

The participants were trained in business management and advocacy skills to enable them to expand their businesses.

They were also trained in attractive product packaging techniques and skills in gari processing, beads making, soap making and oil extraction. They were taken through marketing skills to enable them to conduct their businesses professionally.

The project was aimed at building the skills of the participants and empowering them for sustainable growth, to improve their living conditions.

District assemblies in the region, banks and other stakeholders in the area have also been educated to be gender-sensitive in enterprise development and urged to support the activities of small and medium- scale business operators, to enhance their lives. Twelve local service providers were also trained to ensure the sustainability of the project.

At a trade show to exhibit the products of the participants, the Executive Director of NEWIG, Mrs Mawusi Nudekor Awity, said it was necessary to get all, particularly rural women, equipped to expand their businesses and better their lives through training.

The Canadian High Commissioner to Ghana, Mr Christopher Thornley, said it was important for Ghanaians to primarily develop the taste for their own products to be able to attract others to buy them.

He said Canada would continue to support efforts at building the capacities of rural people to enable them to improve their wellbeing.

The Adansi South District Coordinating Director, Mr Samuel Amponsah, noted that the district abounded in resources for the cultivation of cash crops but these had not been fully exploited because of the lack of access to markets, poor product packaging and quality and pricing.

He commended NEWIG for the training and said the district assembly would work to ensure that trade shows were sustained to help small enterprises showcase their products.

The chief of the area, Nana Kwesi Boadu, called for support in the form of machinery for the trainees to enable them to derive maximum benefits from the skills they had acquired.