Business News of Monday, 19 January 2015
Source: Graphic Online
Ecobank Ghana has announced plans to strengthen the bank’s relationship with the media in the country to help create an effective partnership for the benefit of the bank and the economy at large.
The Head of Communications and Public Relations of Ecobank Ghana, Rev. Mrs Patricia Sappor, disclosed this when she interacted with the Editor of the Daily Graphic, Mr Ransford Tetteh, and other page editors of the Graphic Group.
Mrs Sappor, who, until recently, was the Head of Customer Service and Quality of Ecobank Ghana, said the planned co-operation with the media would result in a win-win situation for both parties.
She said Ecobank Ghana would win by increasing its visibility in the media while the media would also win in the partnership by having more business opportunities with Ecobank.
She also pointed out that the Graphic Communications Group Limited (GCGL), which prints and publishes six newspapers, including the Daily Graphic, has contributed immensely to the business of Ecobank Ghana by giving it visibility.
“I, therefore, look forward to a continued collaboration between Ecobank Ghana and GCGL in the years to come,” she added.
Mr Ransford Tetteh, for his part, welcomed the planned partnership, stating that the Daily Graphic and other brands of the group were the best mediums a corporate entity could use to reach out to its clients.
Therefore, he said, Ecobank, being the biggest bank in terms of assets, could look forward to having an effective partnership with the biggest media house in the country, the Graphic Group.