Auto-Tune will destroy “creative” Black African artistes – Gramps Morgan

Entertainment of Thursday, 15 January 2015


Gramps Morgan In Ghana3

Roy Gramps Morgan of the internationally acclaimed Morgan Heritage, has advised Ghanaian and black musicians in general against using the audio editing tool-Auto-Tune, to power their music careers.

Gramps who was on the Morning Starr with Kafui Dey Thursday morning said black musicians are very talented and capable of producing great music without the help of a computer software.

“I think it destroyed the American music industry and it’s beginning to affect black music, especially Reggae Dancehall African music… I am saying, you can use Auto-tune but a little bit. And when it reaches to that point, I know a lot of creative people, artistically are from Africa where it has fed over into the children, into the diaspora, into the hip hop music, R&B music, reggae music,” said Morgan.

Auto-Tune creators, in a description of the software published on their website, “correct intonation and timing problems in vocals or solo instruments, without distortion or artifacts, while preserving all of the expressive nuance of the original performance – with audio quality so pristine that the only difference between what goes in and what comes out is the intonation and timing. All with a user-interface that is a model of clarity, speed and ease-of-use”.

Meanwhile, artistes like Gramps Morgan and a few others including U.S rapper Jay-Z disagree and believe it will be the death of creativity and natural talent.

“This is destroying the creative energy and the development of real singers. So after a while when we start to lose the Stevie Wonders and begin to lose the great singers what is going to happen to black music? We’re going to be in trouble,” he bemoaned.

The Wash The Tears singer added “We [haven’t] started to using computer and it’s changing the artistic value in music and I’m saying let’s not have it here in Africa, let not have it in the Carribean too much. Sing man! Sing on! Sing from your heart!”

Gramps Morgan is a member of the popular Morgan Heritage band and with a flourishing solo career as reggae singer.

He is visiting Ghana and will be performing live at the Django Bar in Cantonments, Friday January 16, 2014.