Brazil 2014 Commission: How CPC exploited World Cup ambassadors


A 2104 World Cup ambassador has revealed, he and two others have been unpaid after they were contracted by the Cocoa Processing Company to do adverts as part of the company’s plan to cash in during the FIFA World Cup festivities last June.

Former Black Stars player Augustine Arhinful told the Justice Dzamefe Commission of Inquiry on Monday, that together with ex-captain C.K Akunnor and actor John Dumelo, they featured in an outdoor advertisement to project the CPC.

In it, they were seen, excitedly holding a bar of golden tree chocolate and spotting T-Shirts branded with Ghana’s colours.

The commission which is investigating Ghana’s poor World Cup campaign in Brazil, heard that the three ambassadors were promised $10,000 each in the billboard advert.

But the company pulled out of the deal explaining it was too late to run the adverts with the World Cup so close.

To his shock, he said while outside the country, his daughter called him to say “we saw you trying to eat chocolate on a billboard”.

He expressed his disappointment that the company to date, has not paid a dime for the work they did.

The billboards can be seen on the Achimota-Circle road.

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