Accra, Sept. 26, GNA – MTN Ghana, a leading communication company, has taken the initiative to help create and sustain awareness among Ghanaians about the Ebola virus that has attacked some countries in West Africa.
The company has therefore employed effective communication strategies to reach out to the target audience, says Mrs Cynthia Lumor, Corporate Services Executive, in a statement issued in Accra on Friday and copied to Ghana News Agency.
Billboards with information on health safety tips have been placed at vantage points to reach out to the public.
‘One can see such huge branded billboards at the Coca Cola roundabout on the Spintex Road and on the John Evans Atta Mills High Street.
‘Further to this, MTN has employed the use of bulk SMS messaging to get the message on the Ebola directly to members of the…public. The message sent is one that reinforces the seriousness of the disease and the need to be health conscious,’ the statement said.
It said the current outbreak of Ebola is so far the largest in history and the first in West Africa to strike with devastating speed and effect.
‘The consequences of the outbreak are so worrying and frightening that governments far from the immediate area of infection are showing concern and taking precautions.
‘Indeed, in an unprecedented move, the UN has created a United Nations Mission for Ebola Emergency Response to respond to the epidemic.
‘Ghana, which is in the neighbourhood of the catchment area, has not recorded any outbreak and the government is making every effort to prevent the virus from entering the country.’
The statement said the authorities have reportedly put measures in place to deal with any infection showing up in the country.
Internally, MTN has conducted preventive education for its management and staff since the outbreak of the disease.
A campaign was launched by the Human Resource division which provided insights into how the disease works via sms, emails and through posters in bathrooms and offices while all offices have been provided with hand sanitizers.
The statement said ‘it is worth sharing the message here as we keep fighting to prevent the spread of Ebola. Ebola is real and it kills fast. Always wash your hands with soap under running water. It protects you from Ebola and many diseases’.
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