Philips AVENT Marks 30th Anniversary with Baby Competition

Kokui Selormey and Abdallah Khamis at the Philips AVENT 30 th anniversary launch

Philips AVENT, a leader in parenting and baby products has launched its 30 th anniversary in Ghana with the unveiling of the first ever baby competition in the country.

The subsidiary of Royal Philips, a diversified health and well-being company, has for the past 30 years worked hand in hand with parents and healthcare professionals to develop baby products that facilitate babycare and infant breast feeding.

Interacting with journalists at a short event to launch the group’s 30 years in existence, Abdullah Khamis, General Manager and Organisational Leader, West African Hub Office, said Philips is focused on improving the lives of people through the production of meaningful innovations in the areas of healthcare, consumer lifestyle and lighting.

He said the company, fuelled with this focus, introduced the first anti-colic feeding bottle that set the standard for breast feeding bottles worldwide some thirty years ago.

Television presenter, Kokui Selormey, was named the ambassador for the Philips AVENT 30 th anniversary celebration in Ghana.

The mother of three would among other things, help increase awareness of the Philips AVENT products in Ghana through interacting with parents on social media sites.

Giving her testimony of her experience with Philips AVENT products, she said, ‘Philips AVENT has been a part of my life for four years, during which I have given birth to three boys. I have used their products with all my children and it is great that they are implementing a campaign like this in Ghana which is encouraging mums and includes them as part of this milestone celebration.’

Dr Mame Yaa Nyarko, Pediatrician, emphasized the benefits of breastfeeding to the baby’s health and total development while supporting the innovative ways Philips is using to ensure improved breast breastfeeding practice.

Baby Competition
As part of the anniversary, babies between the ages of 0 and 18 months can enter a baby photo competition to win fantastic prizes in the Philips AVENT Baby of the Year Competition.

Parents with babies in the category are required to apply by sending a recent picture of their babies with name, date and place of birth and a 30-word description of their winning personality.

Entries can be sent between September 23 and October 21 2014 via in-store at participating retailers, WhatsApp number 0501294806, Facebook/ PhilipsAVENTGhana or email ( [email protected] ).

Ms Selormey, further explaining the competition, said a judging panel would select the top 30 babies on the best picture and descriptions and they would face the public vote via the Facebook page from October 25 to November 8.

There is also free give away of a soother for each entry and every Philips AVENT product purchase worth GH¢100 or more.

By Jamila Akweley Okertchiri

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