MTN Puts Customers First With Its New Digital Branding


The Executive for Group Marketing at MTN, Jennifer Forrester, says MTN being a global brand, has an objective of celebrating the beauty and uniqueness of the people in MTN markets, particularly their vibrancy, spirit and creativity.

To make this happen, MTN is putting strategies in place to meet the rising needs of its customers by building a more appealing digital brand.

Forrester made this remark in Johannesburg, South Africa during a tour of MTN’s energy facility.

She said, MTN has emerged head and shoulders above its peers on the continent, topping the list as the highest-ranked African brand in the prestigious Millward-Brown Brandz Top 100 Most Valuable Global Brands 2013.

MTN is also a leading emerging market mobile operator, and one of the world’s largest.

She said MTN is particularly proud of being a global brand to connect with its consumers, as consumers want to see themselves in the brands they admire.

“This is further acknowledgement that we are on the right track with our ongoing efforts to enhance customer experience in our various touch-points in the markets. To this end, we pledge to continue with our quest to make the lives of our customers a whole lot brighter.”

With over 215 million subscribers across Africa, Asia and the Middle East, MTN is a market leader in 70% of the 22 countries where it operates.

“We owe this recognition to the commitment and loyalty of our customers to the MTN brand. This accolade gives us even more zest in our endeavour to fulfil our new vision,” Forrester said.

The Tour of MTN’s power generation plant followed MTN’s sponsorship to Highway Africa Conference. The Highway Africa Conference is organized by the School of Journalism and brings together hundreds of journalists from all of Africa. MTN has been sponsoring Highway Africa for the past 13 years.

As part of the operator’s commitment to the development of journalism in Africa, MTN sponsored a number of journalists from its markets to attend the conference.

The 2014 Highway Africa conference brought together media stakeholders, including journalists and media development agencies from across the continent in conversation on various topics under the theme “Social media – from the margins to the mainstream”.

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