Solange Kuimo, Marketing Manager, Spirits and Head of innovations, GGBL
As part of the ‘Smirnoff Double Side’ campaign, Guinness Ghana Breweries Ltd over the weekend treated journalists and customers to the first ever-3D movie experience at the Silverbird Cinemas in Accra Mall.
‘Smirnoff Double Side’ campaign will provide the platform for young people to show the other side of their character not privy to their peers to give them a feel of their unusual self.
After the launch, journalists and some loyal customers were treated to the premiere of the Box Office Breaker ‘Guardians of the Galaxy’ in 3D. The gesture formed part of a new Smirnoff Ice double black campaign.
Solange Kuimo, Marketing Manager, Spirits and Head of Innovations, explained that the campaign would be an integration of fun activities on social media and it would provide the platform for the youth to share with the world what they do or who they are beyond what society knows them for.
‘We are committed to creating interesting and exciting night life experiences for our consumers. We have therefore created this campaign to enable young adults enjoy the other side of life out of their normal routine. Through this campaign, we will create the platform for young adults to show the other side of their character not privy to their peers to give them a feel of their unusual selves,’ she stated.
By Nii Ogbamey Tetteh (email: [email protected] , Twitter: @ogbameytetteh)
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