Philips Avent – a manufacturer of baby bottles, breast pumps, and other baby feeding and health accessories – Tuesday marked 30 years of supporting mothers and babies with quality, innovative products.
At a press briefing held to celebrate the milestone at the Labadi Beach Hotel in Accra, Philips Avent launched its first ‘Baby of the Year’ competition, as part of activities marking the anniversary. The competition will run from 23 rd September to 21 st October 2014.
Each entry, according to the company, will receive a free Philips Avent soother, and must include the name, date, place of birth of the baby as well as a 30-word statement indicating why the baby deserves to be named ‘Baby of the year’.
A judging panel will then select the top 30 babies based on the best pictures and descriptions and they will face a vote on www.facebook.com/PhilipAvent.GH from 25th October to 8 th November 2014.
Three finalists are expected to win great prizes including a photo-shoot with a leading photographer and hamper of Philip Avent products as well as Philips items for parents.
Mrs Kokui Selormey , a singer, TV presenter and voiceover artist, was unveiled as Campaign Ambassador for the competition.
Expressing excitement, Kokui – a mother of three – pledged to positively project Philip Avent’s image and create awareness about the competition.
Dr. Maame Yaa Nyarko (Paediatrician, Lecturer & Vice President of the Paediatric Society of Ghana) & Abdallah Khamis (Philips West Africa, CEO) & Kokui Selormey (Campaign Ambassador) Dr. Maame Yaa Nyarko (Paediatrician, Lecturer & Vice President of the Paediatric Society of Ghana) & Abdallah Khamis (Philips West Africa, CEO) & Kokui Selormey (Campaign Ambassador)
She lauded Philip Avent for instituting the competition, saying it would help mothers engage with the company on the occasion of its 30 th anniversary.
Mrs Selormey said: ‘I am very happy to be a part of this celebration as Philips Avent has been part of my life for four years, during which I have given birth to three boys.
‘I have used their products with all my children and it is great that they are implementing a campaign like this in Ghana which engages with mums and includes them as part of this year’s milestone celebration.’
A promotion that will see customers get a free Philips Avent soother each time they spend GHâ‚µ100 at the company’s retail outlets was also announced.
Speaking at the event, Dr Maame Yaa Nyarko, a Paediatrician at the Princess Marie Loiuse Children’s Hospital, underscored the need for mothers to feed their babies breast milk only for the first six months.
Dr Mame Yaa Nyarko delivering her presentation on ‘Breast Feeding’ Dr Mame Yaa Nyarko delivering her presentation on ‘Breast Feeding’
According to Dr Nyarko, no solid food, water or formula should be given to babies for at least the first six months.
This, she said, will help reduce obesity in children and provide them with essential and adequate nutrients at the right temperature. She added that it will also help to improve the intelligence of the children and protect them against diseases.
Dr Nyarko also called for ‘breast feeding centres’ to be set up at Churches, supermarkets, workplaces and other public places to enable babies enjoy ‘six months exclusive breastfeeding’.
A section of the media at the event A section of the media at the event
For his part, the CEO of Philips West Africa, Mr Abdallah H. Kharmis, said the company would continue to innovate to improve health and happiness of mothers and babies.
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