The Information Services Department (ISD), an agency under the Ministry of Communications has signed a memorandum of Understanding with the Ministry of Local Government and Rural Development (MLGRD) to embark on an intensive educational campaign throughout the country to sensitize the public on the need to ensure a clean environment.
Per the agreement, ISD is expected to deploy its tools, logistics and personnel within all Metropolitan, Municipal and District Assemblies (MMDAs) in the country in an effort to complement other initiative through massive educational campaigns.
Minister for Local Government and Rural Development, Hon Julius Debrah acknowledged the crucial role of sanitation on national development.
According him, a clean environment ensures that government spends the less available resources on infrastructure development instead of using it to tackle filth that is preventable.
He charged citizens to desist from the indiscriminate throw away culture to ensure a clean environment and avoid diseases such as cholera.
The minister pledged his outfit’s determination to lead the campaign against filth urging the ISD to use relevant behavior communication strategies to influence lives.
Acting Director of ISD, Mr John Elvis Adenyina said information vans in the various MMDAs would be deployed to every nook and cranny of the country to sensitize the public by communicating behaviour change in order to influence people to adhere to proper modes of waste disposal.
According to him, the exercise would be cost effective to the government because personnel of the department who are already on government payroll would be use for the campaign.
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