Samsung CEO advocates global standards to create intelligent homes


The President and CEO of Samsung Electronics Company Limited (worldwide), Boo-Keun Yoon has called on the consumer electronics industry to agree on open industry standards to help create homes in the future that can meet the demands of people and adapt to their unique needs and lifestyles.

“The home of the future is not about the technology, nor is it about being smart and connected. It’s about human-based innovation. It’s about technology that isn’t overwhelming and works discretely behind the scenes to adjust to consumers’ needs at the right time,” he said in the keynote address at the opening of the Samsung IFA 2014 Conference in Berlin, Germany.

Yoon argued that the ‘Home of the Future’ will adapt to people’s needs through three key attributes, namely, “show me”, “know me” and “tell me”, which ultimately make the home care for people.

“Show Me” in this context means the home will make complex data visible and useful so people can make better choices. “Know Me” on the other hand means the home will learn people’s needs and recognize lifestyle patterns, while “Tell Me” means the home will proactively adjust to people’s needs and provide suggestions without being asked.

“I don’t want Samsung to be remembered as a technology company,” Mr. Yoon said. “I want us to be remembered for providing unique experiences, because true innovation today is centered on people and their dynamic needs and lifestyles.”

Yoon further noted that, in Samsung’s “Home of the future” vision, each future home will be tailored to the different needs of those who live there.

He said, in that way, there will not be just one of such homes, but billions homes tailored to the unique passions and needs of people.

The Samsung Boss insisted that the technology giant is one of the companies best equipped to turn that vision into a reality on the back of it track record as leader in consumer electronics – from mobile devices and TVs to home appliances and healthcare.

“Samsung will use the research and creativity of its six Lifestyle Research Labs, six Product Innovation Teams and six Design Centers around the world, as well as strategic collaborations with industry partners, to bring the Home of the Future,” he said.

Yoon said the future home is not far away – and that the change ahead will be dramatic for many fields.

He observed the opportunities ahead are enormous, saying that the ‘Home of the Future’ will not just boost the tech industry, but will create more jobs and a ripple effect across societies – from energy efficiency to safety, and independence for the increasingly aging population.

Samsung is collaborating with industry partners, through which it is now well positioned to lead and drive the future transformation.

The electronic giant recently announced its acquisition of SmartThings, a leading open platform for the next-generation smart home experience. In just over two years, SmartThings has built an active ecosystem that supports more than 1,000 devices and 8,000 apps created from its community of device makers, inventors, and developers.

“We are thrilled to work together with Samsung,” said Alex Hawkinson, CEO of SmartThings. “With the scale of resources and support from Samsung, we’ll be able to expand our platform to even more partners and devices. We’ve come so far, in such a short time, and are really excited for what’s ahead.”

Meanwhile, Samsung showed a future home concept video that combined currently existing technologies with those of the future, further illustrating just how near the future home is.

For a live stream of Samsung’s IFA Keynote, as well as a full recording after the show, please visit: http://global.samsungtomorrow.com/ .

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