Guinness Launches ‘Made Of Black’

Guinness Ghana Breweries Limited (GGBL), Ghana’s only total beverage business, has launched a new and exciting campaign dubbed ‘Guinness Made of Black’ campaign.

The campaign celebrates Ghanaians who aren’t afraid to express themselves and are carving their own path in life.

It also provides a stage for them to showcase their flair and imagination and share their own ‘made of black’ attitude.

The campaign is led by Fuse ODG and supported by two of Ghana’s most celebrated artists, Shatta Wale and E.L.

These artists will demonstrate to Ghanaians how they are ‘made of black’ in short Selfie videos that will be available to view online.

These videos will then ask, ‘What are you made of?’ to give people from across the country a chance to tell their stories.

Commenting on the campaign, Fuse ODG said ‘Guinness is celebrating the individuals across Ghana who share the ‘made of black’ attitude.

‘We’re asking real people who have a boldness that can’t be contained, to join the movement and tell us what they’re made of at .  I am made of passion; I am made of black. What are you made of?  Share the attitude.  Leave your mark.’

Ms Judith Osei Ampofo, Ag. Marketing Director, GGBL, said the Guinness ‘Made of Black’ campaign will showcase a cross section of real people and the true stories behind them.

She said the ‘made of black’ campaign was not about colour, ‘it is an attitude that epitomises the individuals who aren’t afraid to express themselves.

Ms Ampofo said Guinness is an iconic beer that isn’t afraid to express itself either, adding that only Guinness has the heritage, quality and uniqueness to bring the ‘made of black’ campaign to Ghana.

‘We’re now counting down to the MTV Base Hour Black, which will take place on Wednesday, 8th October, celebrating everything made of black. So make sure you get involved and share your ‘made of black’ attitude,’ he said.


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