Airtel Staff Begin Soak For Charity Initiative

Lucy Quist, MD Of Airtel About To Be Soaked In Ice Water By An Airtel Employee

Lucy Quist, MD Of Airtel About To Be Soaked In Ice Water By An Airtel Employee

Accra, 29th August 2014: Airtel Ghana,a leading telecommunications network in the country has begun a fundraiser for charity initiative dubbed “Soak for Charity”, AirtelGhana’s version of the Ice Bucket Challenge.

The Ice Bucket Challenge, also called the ALS Ice Bucket Challenge, involves pouring a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research.

Donations received from staff during the Soak for Charity Campaign will be used to support a project in the areas of Education, Health and ICT nominated by Staff.

Lucy Quist, Managing Director of Airtel Ghana, who had been thrown the challenge by an Airtel employee said: “We have never seen anything like this in the history of employee fund raising. We couldn’t be more thrilled with the level of compassion, generosity and sense of humor that employees are exhibiting as they take part in this impactful viral initiative.”

Before being bathed in ice water she nominated 3 people including the Executive Operations Director of Airtel Africa, Christophe Soulet.

Donald Gwira, Head of Corporate Communications, External Affairs and Corporate Social Responsibilitywho had already taken the challenge, stated thatthe activity is aimed at promoting employee engagement in corporate social responsibility and driving theirinternal CSR initiative called Make a Difference Day. He explained that employees regardless of where they were located must respond to the challenge within 24 hours. “The rule is very simple- take a bucket of ice water, pour it over your head, record it, throw a challenge to two colleagues and one person outside Airtel Ghana and then post the video on social media” heexplained.

Soak for Charity, begun with Avinash Bannerjee, a staff of Airtel Ghana, who chose this activity as his departmental Make A Difference Day (MADD) initiative and challenged Managing Director of Airtel Ghana, Lucy Quist, Luck Ochieng, M- Commerce Director and Isaac Armar, head of High Value in a recorded video. They had 24 hours to respond to his challenge which they have subsequently undertaken.

About Airtel in Africa

Airtel is driven by the vision of providing affordable and innovative mobile services to all. Airtel has 17 operations in Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and Zambia. Airtel International is a Bharti Airtel company. For more information, please visit, or ‘like’ the Airtel Ghana Facebook page via or follow us on Twitter via the handle @airtelghana.

About Bharti Airtel

Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel crossed the 300 million customers across its operations at the end of July 2014. To know more please visit,

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