Yes, it appears Africans are getting fed up with the glorification of ‘light skins’, which had caused many of our people to turn to bleaching and toning.
In Ghana, Yvonne Nelson is often ridiculed and accused on social media for lightening her skin. We even have the likes of Ama K. Abebrese, Nana Ama McBrown and others starting an intense campaign against skin bleaching and toning.
A similar campaign has been started in Nigeria with some big names supporting it. It is not surprising therefore that Wizkid received a lot of bashing when he posted images from his new video shoot in Miami on Instagram:
Star Boy is currently in Miami, Florida to shoot a new music video. The 24-year-old star posted photos and video clips on his official Instagram page and his followers are going in on him for not featuring dark skinned girls but Latino ladies.
In July, Nollywood starlet Beverly Naya wrote an inspiring article for BN on loving your skin. That was the first step in the campaign. #FiftyShadesOfBlack.
The campaign is created to inspire not only women but as many young black girls as possible because they deserve to have a chance of realizing and cherishing their beauty before someone leads them to believe otherwise.
Beverly brought some of the fresh and leading ladies in the entertainment industry music, beauty, fashion and acting to help take part in the inspiring campaign.