The Stratcomm team and their hosts in a group photograph at the end of the visit, INSET: Esther Cobbah presenting the memento to A.R Gomda.
Esther Cobbah, Chief Executive Officer (CEO) of one of Ghana’s leading communication and image management agencies, yesterday led a team from her outfit on a visit to the offices of Western Publications Limited, publishers of the DAILY GUIDE newspaper.
The visit, the CEO said, was in furtherance of the company’s celebration of its twentieth milestone of existence. She told a story about the humble beginnings of what is today Stratcomm Africa, from operating in a container somewhere in Accra.
Today, she said, the corporate offices of the company are located in the plush Asylum Down suburb of Accra serving the needs of corporate organisations and inspiring others to strive for greater heights.
The story of Stratcomm Africa is about perseverance and how this virtue could lead to success, she implied in her speech to her hosts at DAILY GUIDE – a newspaper house Stratcomm has been associating with for many years.
Ms. Cobbah said in celebrating their twentieth milestone they found it important to do so with the media especially DAILY GUIDE upon who they depend to tell the story of their clients.
She said it has been 20 years of a journey by Stratcomm of which DAILY GUIDE is a part, ‘that is why we are here to celebrate you who we have relied upon to carry our stories.’
Stratcomm, she said, is poised to serve as a model for other young companies to look up to for inspiration that they too can make it in spite of temporary setbacks. ‘In spite of the challenges Ghana has success stories,’ she said in reference to Stratcomm’s success.
Stratcomm is planning a major flower and garden fair, a programme which she said has prompted questions about why a communications company would be engaged in such a venture.
Ghana, she said, is not only about gold but good soil and plants, recalling Kenya’s success story with flower exportation.
According to her, flowers help beautify the environment and assist in ensuring clean surroundings besides eliminating carbon dioxide, adding that people would not litter flower beds but would seek the appropriate place to drop their rubbish.
Ms. Cobbah expressed gratitude to DAILY GUIDE for being there for Stratcomm as she prayed for more successful years ahead.
She presented a memento embedded with a Ghanaian drum – representing communication – in commemoration of the company’s anniversary.
Responding, A.R. Gomda of DAILY GUIDE expressed gratitude to Stratcomm Africa for their reciprocal gesture.
He pointed at the similarities between the two companies both of which he said began humbly but with perseverance had reached the levels they are today.
DAILY GUIDE, like Stratcomm, started from a garage and is today one of the leading newspapers in the country.
By A.R. Gomda
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