Vivo Energy Unveils “My Road Safety, My Life” Campaign To Reduce Road Carnage

Vivo Energy Ghana, distributors of shell branded fuel and lubricants in Ghana in its effort to help fight the canker of road accidents in the country has launched a road safety campaign dubbed ‘My Road Safety, My Life’ for ten schools in the Accra Metropolis.

My Road Safety, My Life is an interactive program aimed at influencing the attitudes and behavior of children in becoming conscious on the road as pedestrian, cyclist and responsible future drivers.

According to the National Road Safety Commission (NRSC) every year more than 2,000 people are killed through road accidents and over 12,000 people sustain various degrees of injuries.

And out of this number children between the ages of 4 and 9 years are more involved in traffic accidents when they are in the process of crossing the road.

This situation, according to the Managing Director of Vivo Energy Ghana, Mr. Fred Osoro must be a concern for all and his outfit is taking the initiative to partner with the NRSC, the Ghana Education Service to advance the education of road safety.

According to him children are at significant risk on our roads and educating them on road safety measures will help the society at large.

‘Vivo Energy believes in the catch them young strategy with the hope that if children start learning about road safety from a very early ages it leads to safer behavior in the future.

Mr. Osoroappealed to civil society and NGO’s to join hands with other stakeholders to help reduce the issues of road carnage in the country.

Hon. DzifaAtivor, Minister of Transport, launching My Road Safety, My Life campaign said road accident is a public health issue which everybody must take interest in it.

She reiterated government commitment to support any organization that has shown the potential of helping reduce road carnage in the country.

The campaign comes with a road safety tool kit for each member of the road safety club containing a see and seen school bag with branded learning materials and games, classroom lessons, inter club road safety quiz competition, essay and art competitions, mounting of lollipop stand and painting of zebra crossing onsome selected schools on the high risk roads.

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