World Cup 2014: The Story of the Opening Ceremony

Opening Ceremony will pay tribute to the treasures of Brazil and climax with Pitbull, Claudia Leitte and Jennifer Lopez performing ‘We Are One’

FIFA and the Local Organising Committee (LOC) are delighted to announce that we will have the full-line up of stars available to perform the Official Song ‘We Are One’ this Thursday (12/6) at the FIFA World Cup opening ceremony. This is exciting news for not only those spectators who should arrive early and see the show live in the stadium but also for fans all over the world watching on TV.

The performance by Pitbull, Claudia Leitte Jennifer Lopez and Olodum will be the climax of theceremony, which starts at 15.14 and is set to thrill the public by paying homage to Brazil’s three biggest treasures – its nature, people and football.

‘Performing We Are One in front of the whole world is going to be a lot of fun, especially in a country as beautiful as Brazil,’ said Pitbull. ‘Our performance will be the perfect introduction to the show that is the World Cup. It will be a huge celebration,’ added Claudia Leitte.

The show will last 25 minutes and the cast is made up of more than 600 people, the majority of whom study at dance or circus schools or at cultural workshops. The original artistic concept was created by the Franco Dragone Entertainment Group and is directed by the Belgian Daphne Cornez. Around 90 per cent of the cast of the production are Brazilian.

Each of the treasures of Brazil will be artistically represented by characters and props, with the central focus being a ‘living’ ball. This LED ball has more than 90,000 light clusters creating 7,000 nits of luminance, helping bring the performance to life. The show will also feature a demonstration by the Walk Again Project.

In addition to the 62,600 fans present in the stadium, the ceremony will be shown on TV in 200 territories around the world, with more than 160 principal rights holders broadcasting to all four corners of the globe.

Source: FIFA Media Office

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