Fidelity Bank, GIZ Start Literacy Campaign

Some participants at the literacy programme
Fidelity Bank, in collaboration with the Deutsche Gesellschaft für Internationale Zusammenarbeit ( GIZ ) GmbH, has commenced a training programme for its staff to enable them embark on massive financial literacy campaign nationwide.

According to the bank, the joint financial literacy campaign is aimed at getting more people to appreciate the value of banking.

The campaign, which is expected to impact over 400,000 people, is currently being rolled out in the Greater Accra, Western, Ashanti, Eastern and Central regions respectively over the next two years.

Fidelity Bank’s Director of Financial Inclusion, Dr. William Derban, explained that the project will provide the public, especially the unbanked and under-banked with information and advice on the benefits and appropriate use of financial services.

‘The concept is to leverage Fidelity Bank’s innovative Agency Banking service and Smart Account product to deliver tailor-made financial literacy material to the informal sector.’

He said in less than one year, Fidelity Bank had opened approximately 100,000 smart accounts and set up 200 smart agents nationwide.

‘The crux of the project will be the training of Smart Agents and Smart Friends (Fidelity Sales Ambassadors), who opened Smart Accounts, as financial literacy ambassadors. Activations would include market storms, screening of videos and distribution of printed materials in select communities,’ he added.

He said the project is not limited to Fidelity Bank customers, saying ‘we are also targeting non-customers in order to improve financial literacy of Ghanaians overall.’

The Project Manager of the Programme for Sustainable Economic Development (PSED) at GIZ, Hartwig Michaelsen, commended Fidelity Bank for ‘boldly pioneering the Agency Banking model in Ghana and going a step further to forge strategic partnerships to facilitate the bridging of the gap between the banked and unbanked.’


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